As environment becomes an important concern for all of us, it is important that the habitual brands are environmentally responsible. While both brands declare their commitment to reducing their footstep, Dunkin Donuts has not done much. Namely, they still serve coffee in non-recyclable Storyfoam cups (Johnson). At the same time, Starbucks have switched to recyclable cups that that contain a larger percentage of post-consumer materials and promote use of reusable cups. Hence, from environmental perspective, Starbucks is a better choice.
Secondly, Starbucks appears to be a more socially responsible brand. While both brands have noble values stated on their mission pages, Starbucks’ mission statement conveys a more personalized message (“Our Mission”). Furthermore, Starbucks actually holds true to its values by opting for fair trade coffee, and taking an active position on social and political matters.
Lastly, it is not easy to objectively compare how does the coffee served by Dunkin Donats and Starbucks taste. However, Starbucks offers more customization options, high-speed WiFi, and generally more pleasant coffee shop experience than Dunkin Donats does (Downie).
Drawing conclusions, Dunkin Donats and Starbucks both are popular brands with their loyal customers. However, having compared these brands by criteria of friendliness towards the environment, social responsibility, and the quality of experience they offer, Starbucks appears to be a more responsible and pleasant choice.
Downie, Ryan. “Starbucks Vs. Dunkin’ Donuts: Comparing Business Models.” Investopedia; www.investopedia.com/articles/markets/120215/starbucks-vs-dunkin-donuts-comparing-business-models.asp. Accessed 16 October 2017.
Johnson, Phil. “The Caffeine Connection: Dunkin’ Versus Starbucks.” Forbes; www.forbes.com/sites/philjohnson/2015/03/05/the-caffeine-connection-dunkin-versus-starbucks/#582cf3211b73. Accessed 16 October 2017.
“Our Mission.” Starbucks; www.starbucks.com/about-us/company-information/mission-statement. Accessed 16 October 2017.