Digital Marketing

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Advantages of Augmented Reality of Digital Media in Storytelling

Abstract The purpose of this research will be in analyzing and interpreting the current augmented reality market, as well as the overall existence of mainstays within the field of augmented reality. ...

Published: 2021-06-26 02:20:04

BMW Grand Strategy

According to the recent reports of the company and its publications in social media resources, BMW is planning to pursue electric car strategy and transformation of the organizational structure of the...

Published: 2021-06-26 07:50:05

Digital Marketing and Traditional Marketing

It would be easy to assert that there are few similarities between digital marketing and traditional marketing. On the surface, digital marketing could be characterized as being far more dynamic, perv...

Published: 2021-06-16 13:45:04

Digital Marketing Tools for Organizational Success

Owing to the wide array of stakeholders, it is reasonable for the firm to take advantage of online communication tools that distribute information to a global audience. As such, the digital communicat...

Published: 2021-07-01 20:15:04

Electronic & Digital Media Industry

Electronic and digital media plays an instrumental role in the communication of information. Through electronic and digital media, the world around us is ever-changing making us wonder if we can keep ...

Published: 2021-06-23 17:10:04

Electronic Word of Mouth

1. Introduction Electronic word of mouth is a type of networking style that involves transferring messages through word of mouth and socialization. In this case, the information is often interesting a...

Published: 2021-07-05 19:30:04

Is Social Media A Substitute Or An Addition Or The Traditional Marketing Tool?

The emergence of social media, also known as consumer-generated media has left a significant imprint on integrated marketing communications (IMC). This form of media includes a wide range of new onlin...

Published: 2021-06-30 17:25:05

Lessons I Learned About Mobile Marketing

As technology has advanced in recent years, mobile has become an essential aspect of the marketing strategy of many companies. Through mobile marketing, it is possible for a company to reach consumers...

Published: 2021-06-29 15:05:04

Marketing Campaigns

A product that is under-marketed due to insufficient marketing campaigns is Microsoft’s smartphones. The exact marketing strategy used by Microsoft is unknown because the phones are only mentioned i...

Published: 2021-07-01 17:55:05

Marketing Challenges in a New Economy

The paper discusses the 2013 Forbes article “Airbnb and the Unstoppable Rise of the Share Economy” contributed by Tomio Geron to highlight the role and impacts of the shared economy on traditional...

Published: 2021-06-17 23:05:03